The honest build log
What we shipped. What broke. What we're saying NO to.
What we've built, what's still on the bench, and what we've said no to — the honest version, not a polished about page.
the honest stuff · written down
What this page is
The build log. Not a polished about page.
This is what we've actually built and what's still in progress — the honest version. For who we are and why we started, head to /about.
Selected work
Real sites. Real businesses.
Not mockups. Live websites we designed and shipped — go click them.
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Like what you see? This is the kind of work we ship — one workflow at a time.
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Not just websites
The whole operation. Sorted.
Websites are the front door. Behind them we build the systems that actually run the business — booking, finance, compliance, the phone. Live demos rolling out here.
Compliance
Compliance certificates
Fill a form, get a branded PDF — water, CCTV, SWMS. Issued in minutes, not days.
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Finance
Xero, sorted
Receipts → reconciled books → BAS-ready worksheet, without you chasing a thing.
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Content
Content engine
A month of on-brand posts and reels — written, scheduled and published. You just approve.
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App build
Mobile apps
A real app — backend and all — on TestFlight in weeks, not quarters.
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Outbound
Outbound that books
Founder-to-founder cold outreach that warms itself and books real meetings.
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Booking
Booking, sorted
One link to your calendar, the right questions asked up front, the job booked.
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Smart cards
Digital business cards
Tap-to-share cards that capture the lead — not just hand over your number.
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Product content
Photos to product
Phone photos into marketplace-ready product shots and listings.
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Enablement
Your own AI workspace
We set up your AI workspace, load the skills, and teach you to run it yourself.
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Integrations
Everything connected
Your tools finally talking — Gmail, calendar, CRM, Xero, wired together.
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Brand
Brand identity
Logo, voice and the full brand book — the foundations the agencies charge $40k for.
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Restraint
What we've said no to.
Judgment is the product. Here's what we've turned down — on purpose.
18-month transformation roadmaps.
We ship a live workflow, scoped in writing, instead. You don't pay until you've signed off it works.
Spray-and-pray cold outreach.
Founder-to-founder, warm intros only. We'd rather talk to five right people than DM five hundred.
Lock-in.
You own every workflow, prompt and connection. Cancel and take it all — we don't build dependency.
the honest stuff · written down →
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Ready when you are